When pitching your business, innovation or service, we take a different approach in our writing. At the heart of what we do is an understanding of what the evaluator is looking for in a proposal or tender response. A mistake many companies make when responding to a public sector competition, is launching straight into writing about all the great things your company does and telling the Authority all the things you want them to know about your company.

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Whilst this may sound like a good place to start, our experience tells us this isn't the case. Instead, we must carefully consider what the Awarding Authority might want to hear and construct arguments around that, not around what you want to tell them. Simply put, putting the time in to find out what the evaluator wants to hear, rather than what you want to tell them, can be the difference between winning and losing.

 

Think about it differently. If you were opening a restaurant in a new area, you'd do your research first to work out what the environment was like and what people might be looking for. Why should competing for contracts and funding be any different?

 

Before we start writing then, we pull together a summary of what we know about the Authority and any background procurement drivers at play. We'll then work with you to help you define the ways in which you can best respond to these key issues in order to demonstrate why you are the best choice for that particular Awarding Authority.

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